The Better Half Wines

A wine label with its tongue firmly in its cheek

About Us

When George Elworthy decided to dust off his winemaking hat to create a new range of wines from Marlborough, a friendly rivalry arose. His wife, Jules Taylor, is also a winemaker with her own well established brand and so The Better Half seemed like the perfect tongue in cheek moniker to attach to his new project.

George is an accomplished winemaker with more than 18 years of experience in Marlborough. He’s worked with distinguished local and international wine companies, and gained recognition as the founding winemaker at The Crossings in Marlborough’s Awatere Valley.

Having been on the scene throughout Marlborough’s rapid transformation as a wine growing region, he has an intimate knowledge of the area and its future potential, something that he’s keen to showcase with The Better Half.